Design at Scale: An IBM Design Thinking Workshop

At IBM, one of the world’s largest and most successful companies, we’re on a mission to bring human-centered design to our thousands of product and service experiences. To accomplish this goal, we’ve opened 30 design studios worldwide where designers, engineers, consultants, product managers, clients, and users collaborate to change IBM’s approach to design and to impact humanity in ways that matter and endure.

Most creative professionals are familiar with commonly-practiced design thinking frameworks—but how does design thinking succeed at scale? Our products and services have hundreds of millions of users and affect billions of lives, so we’ve developed our own unique approach. We’re practicing design with a global scope and a level of complexity that has never been attempted before.

In this workshop, IBM Design Thinking Facilitators will introduce you to IBM Design’s approach to design thinking. You’ll engage in a series of activities and learn methodologies that you can immediately implement to improve your own practice. Whether you’re a solo practitioner, an in-house creative, or a studio designer, you will take something away from this deep dive into IBM Design Thinking.

Saturday, September 23rd; 9am – 3pm
Ben May Main Library Meeting Room
Lunch Provided
$40 Members | $50 Non-Members

Limited seating. Pre-registration is required.

Thank you to our generous sponsor IBM!

Facilitator

Peter Perceval is a Senior Visual Designer on Hybrid Cloud and a lover of all things design. He has been active in the design industry for over 10 years either working for clients like Whole Foods, Verizon, and Razorfish, or pursuing his own entrepreneurial endeavors. His passion for exploring the intersection of digital design and  human interaction led him to IBM, however he also is very passionate about International Relations and Geopolitics. Prior to IBM he was analyzing data and creating interactive visualizations with Geopolitical Intelligence firm, Stratfor based in Austin. Before moving to Austin, Peter was living and working in Tel Aviv, Israel where he received a MA in Counter Terrorism and Diplomacy Studies while simultaneously working as a Brand Manager and Art Director for a prominent Fashion and Culture publication in Israel.  

FAQs

What's the refund policy?

Tickets may be refunded up to 24 hours before the event. No refunds after this time as catering will already be ordered.  

What should I bring to the event?

We will provide all supplies. You may bring a small notebook or take notes on your mobile device if you prefer, but laptops will not be needed.